Online Marketing Strategies For Your Business From A Web Marketing Expert | Online marketing

One of the most effective means to promote your online business would be through internet marketing. This is the case, whether you happen to own a medical store, fast food cafe, pet shop, or anything else that would depend on how well you position yourself online. Even though you make use of aggressive offline marketing techniques, without a powerful internet marketing strategy, you stand a chance of losing a large chunk of your customers to online businesses who already have a strong online presence.Guerrilla Solutions happen to be a Web Marketing Expert who has the ability to provide answers to lots of questions from business owners who also wants their share of the online world. The type of questions they struggle with may include; How do I market my business online? What do I need to do to drive customers to my business?Popular Online Marketing Strategies Used to Attract VisitorsOne of the more popular strategies used would be PPC (Pay per click). Ads you placed will show up in prominent places on the search engines once someone used particular keywords to conduct their search with. Once your visitors click on the ad placed, they will be redirected to you landing page or website. You will have to bear the cost of the click as set by the ad network you made use of. This marketing technique has a twofold purpose. Search is referred to as pull advertising where you would attract the users who actively search for your products. Whereas the actual ad being displayed would be called push advertising in that it is you who have your ads displayed on landing pages or sites where the visitors go to.Another kind of online marketing strategy would be banner advertising. Your banner image would be displayed on various sites, and similar to PPC, once someone clicks on your banner image, they would be redirected to your site where they would be able to purchase your products or services. This is also known as digital media buying.Other known web marketing techniques used would be email marketing, blogging, social media marketing, SEO, etc. All of these are unique in their own way. Your success depends on how well you get to implement each one. What would be the right way to engage in web marketing? Many business owners are baffled by this question. You need to have a proper understanding of the basics of online marketing, then apply it correctly to stand a chance of being successful. In today’s competitive environment, it is crucial to get your marketing right, which can be achieved through professional guidance.Online Marketing

Intermodal Freight Transport – An Integral Part of America’s Economy | transportation

Why Use Intermodal Shipping?Intermodal freight transport or rail plus freight as it is commonly referred to as, can be a very cost effective and efficient method for shippers needing to transport freight over long distances, generally 750 miles or more. Many companies use inter-modal shipping to move freight in an efficient, cost effective, and environmentally friendly manner.What is Intermodal Shipping?The concept of inter-modal shipping is not hard to understand. At its core it consists of freight being shipped in containers specifically designed for transport by railroad over long distances. The freight is loaded into the containers and transported to rail yards. The containers are then loaded onto flat-cars and transported to other rail yards near their intended destination. Finally, the containers are off loaded onto delivery trucks and transported to one or more delivery points. Because the freight itself within the container is not being handled between mode changes (ship, rail, and truck), the risk of damage or loss is greatly reduced. By reducing the amount of touches their cargo receives, companies have reported less damage, greater security, and increased overall shipment speeds.Additionally, due to the reduced fuel cost compared to OTR (over the road) truck only shipments, inter-modal freight shipping provides an attractive transportation alternative to OTR trucking for shipments being transported over longer distances. Companies using OTR trucking to transport products from coast to coast should consider inter-modal freight as a shipping option.Additional benefits of inter-modal freight shipping include reduced traffic congestion, reduced motor vehicle accidents, and reduced burden on our overburdened transportation infrastructure. One inter-modal train can replace as many as 280 trucks and can save as much as 20 percent on shipping costs. Fewer trucks mean smaller carbon footprints, fewer emissions, and an overall cleaner environment. According to a study by the Federal Railroad Administration, almost one billion gallons of fuel can be saved each year just by moving 10 percent of long-haul freight from truck to rail.Efficiency and InteroperabilityThe key to efficiency and interoperability in inter-modal shipping lay with the shipping containers.All goods are shipped in containers that have been standardized by the International Organization for Standardization (ISO). ISO containers are steel boxes that come in various shapes and sizes to ensure goods and materials are delivered securely and safely. Also referred to as inter-modal transport units, containers are loaded and sealed intact onto railroad cars, ships, planes and trucks using specially designed handling equipment which allows these containers to be easily transferred between all modes of transportation. Containers come in standard 20 to 40 foot sizes and can hold around 30 tons of cargo. Temperature controlled shipping containers are used to ship temperature sensitive products such as foods, pharmaceuticals, and chemicals and help maintain product freshness and efficacy.ChallengesIntermodal shipping and distribution of containerized goods can present some challenges to need to be addressed to facilitate a smooth shipping experience from origin to destination. In fact it requires seamless and integrated coordination of resources throughout the various transportation modes. Any lack of co-operation between the different modes of transportation must be completely removed to ensure the most efficient movement of goods throughout the supply chain.ConclusionInter-modal freight transport combines the best attributes of both truck and rail shipping, and is responsible for the movement of billions of dollars of products across the country each and every day. When used over long distances, inter-modal freight shipping can cut fuel use and greenhouse gas emissions, compared to over the road truck only shipping.From temperature controlled products, dry goods, electronics and more, intermodal shipping is integral to the American economy.